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Generate Visibility is an independent publication launched in May 2025 by Julia Enthoven, the cofounder and CEO of Kapwing. If you subscribe today, you'll get full access email newsletters and new content when it is available. Thank you for your support!

Learn about SEO, but for generative engines

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Practical tips from another content-obsessed founder

Kapwing has millions of monthly active users, and Julia has been a student of how acquisition has shifted over time with the rise of ChatGPT. A writer and journalist, Enthoven shares real insights directly from Kapwing's data rather than repeating advice from others. Get data-backed strategies to help your website gain visibility on generative engines.

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